Page 69 - 引導人訓練會(扶輪領導學院RLI)手冊

扶輪領導學院台灣分部
Rotary Leadership Institute Taiwan Division

16 .電話會議、視訊會議 Phone Conferencing, Teleconferencing, Videoconferencing
17 .電郵、ｅ社交聚會、ｅ公報、電子新聞發佈的息 Email, Eblasts, Ebulletins, Electronic
Press Releases
18 .地區或地域社員資料庫 District or Regional Membership Databases
19 .扶輪上網使用者團體 Rotary Online User Groups
20 .連線至社交網路 Online Social Networking: MySpace is a social networking website
with an interactive, user-submitted network of friends, personal
profiles, blogs, groups, photos, music, and videos for teenagers and
adults internationally. Facebook is a popular, free-access social
networking website. Users can join networks organized by city,
workplace, school, and region to connect and interact with other
people., LinkedIn is a business-oriented social networking site
mainly used for professional networking., Twitter is a free social
networking and micro-blogging service that allows its users to send
and read other users' updates (otherwise known as tweets), which
are text-based posts of up to 140 characters in length.
21 .地域雜誌 Regional Magazines
22 .全球展望、聚焦於小兒麻痺症、聚焦於識字計畫 Global Outlook, Focus on Polio, Focus on Literacy
23 .新聞中心 Press Center, Links to worldwide coverage of Rotary in major media
outlets, RI media contacts by subject matter, Testimonials, Press
Releases email list by topic/region/type of media outlet
24.內容概要說明書；扶輪是什麼？扶輪與教育、扶 Fact Sheets: What is Rotary?, Rotary and Education, Rotary and
輪與根除小兒麻痺等疾病。 Polio Eradication

25.在 www.rotary.org 下之社員新聞、經營一個扶輪 Under the Members tab at www.Rotary.org , Running a Club tab,
新聞、許多資源之公關清單。 Public Relations menu for many resources
26.扶輪公關之概述─教導”如何去”為社尋找資源 Overview of Club Public Relations –a teaching, “how-to” resource for
clubs
27.有效公共關係：扶輪社的指南(22 頁)，由國際扶
輪 之 商 店 訂 購 或 由 Effective Public Relations: A Guide for Rotary Clubs (22 Pages),
order from Shop at RI or download at
http:www.rotary.org/RIdocuments/en-pdf/257en-pdf 下 載。 http://www.rotary.org/RIdocuments/en_pdf/257en.pdf - this a
這個扶輪社員指南是去瞭解新聞、公關文章、 媒 Rotarians Guide to understanding news, PR Writing, Media relations,
External Relations and Nontraditional media, and evaluating the
體關係、外部關係及非傳統媒體及評估貴社公 關
effectiveness of your club’s PR efforts
成果之有效性
28.人道行動媒體活動；電視、收音機、印刷、網際
Humanity in Motion media campaign: television, radio, print, Internet,
網路及公益廣告(PSAs) 廣告牌 ─這些許多是免 and billboard public service announcements (PSAs) – many of these
費的。 are free

29.公共關係獎助金、計劃每年更改，根據募款及強
調之內容。 PR Grants, program changes annually based on funding & emphasis
30.國際扶輪公共關係獎 RI Public Relations Award
31.可下載之公共關係資源、國際扶輪公共關係調查
Downloadable PR Resources, Report of Results of RI Public
之結果報告、各種國際扶輪及扶輪基金會計畫之 Relations Survey, Promotional Guides for various RI and TRF
促進指南、扶輪事實包裹、公共關係文章、工具 Programs, Rotary Fact Packs, Public Relations writing samples, kits
and templates.
包、樣板。
32.電報及公共電視 Cable & Public Access TV
33.電視、報紙、雜誌、扶輪社網址或廣告牌之公益 PSAs (Public Service Announcements) for TV, Newspaper,
廣告(PSAS)。 Magazines, Club Web Sites or Billboards
34 .海報及招牌 Posters & Signage
35 .報紙增刊 Newspaper Supplements
36 .在電視或視訊上之特別事件 Special Events on TV or video
37 .扶輪社小冊子 Club Brochures
38 .簡報及演講 Presentations and Speeches
39 .計劃手冊廣告 Program Booklet ads
40 .社區通訊錄 Community Directories
41 .地區新聞報／通訊錄 District Newsletter/Directories
42 .公共展示 Public displays
43 .航空／火車站廣告 Air/Rail terminal advertisements
44 .筆記卡 Notecards

扶輪領導學院學員手冊-第三部 3 -27 RLI Student Manual- Part III