Page 68 - 引導人訓練會(扶輪領導學院RLI)手冊

扶輪領導學院台灣分部
Rotary Leadership Institute Taiwan Division

補充資料 LPR-2: 44 種公關資源及觀念

Insert LPR-2: 44 PR Resources & Ideas

1. 媒 體 及 新聞 報 導是 在網 址 www.rotary.org (rev’d
“Media & News” is one of the 5 tabs on www.Rotary.org (rev’d 1/2009)
1/2009) 上 5 種傳媒之一
2. 廣播網：扶輪新聞 Web: Rotary News as it breaks
3. RSS 供應網址 (自動下載予網址以發佈新聞) RSS Feeds to websites (syndicated news that automatically downloads to a
website)
4. 由電郵更新通訊以訂閱週刊 Subscribe to Weekly Update newsletter by email
5. 扶輪雜誌 The Rotarian magazine
6. 多媒體資源：扶輪視訊雜誌(RVM)，扶輪形象、E Multimedia Resources: Rotary Video Magazine (RVM), Rotary Images,
卡、PSAS、扶輪廣播網、上線視訊 E-cards, PSAs, Rotary Radio, Online Videos
7. 現在就要終止小兒麻痺等疾病網頁 End Polio Now webpage

8. 通訊及 E 通訊： Newsletters and E-Newsletters:
扶輪世界、現在就要終止小兒麻痺等疾病、每一
扶輪社員每年、國際服務最新訊息、社員議事錄、 Rotary World, End Polio Now, Every Rotarian, Every Year,
International Service Update, Membership Minute, The New
新世代、和平網、公共關係秘訣、再連繫、國際 Generations, PeaceNet, PR Tips, ReConnections, RI Community
扶輪社區服務、國際扶輪職業服務、扶輪─航行於 Service, RI Vocational Service, Rotary- Navigating the Global
Network, Rotary Training Talk, Rotary Youth Exchange Newsletter,
全球網路、扶輪訓練交談、扶輪青年交換新聞通
RI Interactive
訊、國際扶輪相互作用。
9. 國際扶輪在網上的互動 Rotary International Interactive on the Web
10.國際扶輪 YouTube 頻道、連結扶輪社視訊、嵌入 RI’s YouTube Channel, linking Club videos, embedding YouTube
YouTube 視訊到社址。YouTube 是一項視分享之 videos in club sites. YouTube is a video sharing website where users
網址使用者可上傳，審視及分享視訊之剪接 can upload, view and share video clips.

11.國際扶輪部落格連結至其他扶輪地域、地區或扶 RI’s Blog links, other Rotary Regional, District, or Club Blogs: A blog
輪社之部落格。部落格是一個網址，通常由個人 (a contraction of the term "Web log") is a Web site, usually
maintained by an individual with regular entries of commentary,
以實況報導，活動簡報或其他例如照片或錄影去 descriptions of events, or other material such as graphics or video.
維持。 Entries are commonly displayed in reverse- chronological order.
12.維基─維基是一頁或網頁之收集其設計係使任何 Wiki - A wiki is a page or collection of Web pages designed to enable
人可以進階去貢獻或更正內容，用一種簡化的高 anyone who accesses it to contribute or modify content, using a
simplified markup language
漲之語言。
13 .互動的 RSS (真正簡單的集團) Interactive RSS (Really Simple Syndication) Feed- is a basic form of
Web page that sends news headlines and other Web content to
subscribers - RSS is a family of Web feed formats used to publish
frequently updated works—such as blog entries, news headlines,
audio, and video— in a standardized format. An RSS document
(which is called a "feed", "web feed”, [3] or “channel”) includes full or
summarized text, plus metadata such as
publishing dates and authorship.
14 .傳統之網頁 Traditional Web Pages
15 .網路視訊 Web conferencing is used to conduct live meetings or presentations
via the Internet. In a web conference, each participant sits at his or
her own computer and is connected to other participants via the
internet. This can be either a downloaded application on each of the
attendees computers or a web-based application where the
attendees will simply enter a URL (website address) to enter the
conference. A Webinar is a neologism to describe a specific type of
web conference. It is typically one-way from the speaker to the
audience with limited audience interaction, such as in a webcast. A
webinar can be collaborative and include polling and question &
answer sessions to allow full participation between the audience and
the presenter. In some cases, the presenter may speak over a
standard telephone line, pointing out information being presented on
screen and the audience can respond over their own telephones,
preferably a speaker phone. There are web conferencing
technologies on the market that have incorporated the use of VoIP
audio technology, to allow for a truly web-based communication.

扶輪領導學院學員手冊-第三部 3 -26 RLI Student Manual- Part III